{
    "id": 2770,
    "date": "2021-03-15T12:59:52",
    "date_gmt": "2021-03-15T12:59:52",
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    "modified": "2024-03-24T08:40:26",
    "modified_gmt": "2024-03-24T08:40:26",
    "slug": "photostory-sorgum",
    "status": "publish",
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    "link": "https:\/\/sgp-indonesia.org\/id\/photostory-sorgum\/",
    "title": {
        "rendered": "Pengembangan Jejaring Usaha Produk Olahan Sorgum Guna Mengatasi Persoalan Pertanian Lokal Dengan Sistem Pemasaran Masif Skala Menengah"
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        "rendered": "<p><strong>Tujuan Khusus 1:<br><\/strong>Melakukan usaha-usaha pasca produksi berupa pembuatan kerjasama dengan pihak terkait hingga operasional pengemasan.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-01.png\" alt=\"\" class=\"wp-image-2771\"\/><\/figure>\n\n\n\n<p>Pembuatan MoU kerjasama dengan komunitas Dalen Mesa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-03.png\" alt=\"\" class=\"wp-image-2773\"\/><\/figure>\n\n\n\n<p>Proses pembuatan tepung sorgum di komunitas Dalen Mesa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-05.png\" alt=\"\" class=\"wp-image-2775\"\/><\/figure>\n\n\n\n<p>Kegiatan evaluasi bersama komunitas Dalen Mesa dan juga 5 mitra kelompok tani.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-02.png\" alt=\"\" class=\"wp-image-2772\"\/><\/figure>\n\n\n\n<p>Tanaman sorgum di salah satu mitra kelompok tani yang hampir siap untuk dipanen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-04.png\" alt=\"\" class=\"wp-image-2774\"\/><\/figure>\n\n\n\n<p>Proses pembuatan tepung sorgum di komunitas Dalen Mesa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-06.png\" alt=\"\" class=\"wp-image-2776\"\/><\/figure>\n\n\n\n<p>Makan malam dengan dengan olahan sorgum.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Tujuan Khusus 2:<br><\/strong>Memasarkan produk dari hasil pertanian dan olahan sorgum demi menjaga keberlanjutan kelompok-kelompok petani dalam menanam tanaman sorgum.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-07.png\" alt=\"\" class=\"wp-image-2777\"\/><\/figure>\n\n\n\n<p>Pertemuan dengan pengurus komunitas Dalen Mesa untuk menentukan standar kualitas produk dan SOP produksi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-09.png\" alt=\"\" class=\"wp-image-2779\"\/><\/figure>\n\n\n\n<p>Pengambilan gambar untuk membuat video dokumenter sebagai media kampanye sorgum.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-08.png\" alt=\"\" class=\"wp-image-2778\"\/><\/figure>\n\n\n\n<p>Photo sebagai materi untuk pembuatan konten marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-10.png\" alt=\"\" class=\"wp-image-2780\"\/><\/figure>\n\n\n\n<p>Proses pembuatan konten marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>CAPAIAN KEGIATAN<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dibuatnya perjanjian kerjasama dengan komunitas Dalen Mesa dan kelima mitra kelompok tani. <\/li>\n\n\n\n<li>Adanya BCV (Brand Core Value) dari produk sorgum komunitas. <\/li>\n\n\n\n<li>Adanya Business Plan dan BMC (Business Model Canvas) untuk pemasaran produk sorgum komunitas. <\/li>\n\n\n\n<li>Peningkatan hasil panen proses budidaya sorgum dari yang sebelumnya hanya mendapatkan hasil kurang dari 200 kg menjadi lebih dari 2 ton. <\/li>\n\n\n\n<li>Adanya kesepakatan mengenai kualitas produk sorgum yang harus dicapai. <\/li>\n\n\n\n<li>Pengadaan alat produksi dan penyimpanan sebagai upaya meningkatkan mutu produk sorgum.<\/li>\n<\/ul>\n\n\n\n<p><strong>DAMPAK PROYEK<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peningkatan ketersediaan fasilitas penyimpanan dan produksi. <\/li>\n\n\n\n<li>Ketersediaan Standar Operasional Prosedur penyimpanan dan produksi dalam komunitas. <\/li>\n\n\n\n<li>Perluasan pasar produk sorgum yang dihasilkan dari komunitas dampingan. <\/li>\n\n\n\n<li>Jaminan penjualan hasil dari budidaya sorgum oleh komunitas dampingan melalui perjanjian kerjasama.<\/li>\n<\/ul>\n\n\n\n<p><strong>DAMPAK PROYEK<br><\/strong>(Uraikan sejauh mana proyek-proyek memberikan dampak positif atau pun negatif dan cantumkan foto dan keterangan).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-11.png\" alt=\"\" class=\"wp-image-2781\"\/><\/figure>\n\n\n\n<p>Pengadaan alat produksi dan penyimpanan sebagai upaya meningkatkan mutu produk sorgum.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-12.png\" alt=\"\" class=\"wp-image-2782\"\/><\/figure>\n\n\n\n<p>Pertemuan dengan pengurus komunitas Dalen Mesa untuk menentukan standar kualitas produk dan SOP produksi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>PENGALAMAN TERBAIK<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-13.png\" alt=\"\" class=\"wp-image-2783\"\/><\/figure>\n\n\n\n<p>Pembuatan MoU kerjasama dengan komunitas Dalen Mesa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-14.png\" alt=\"\" class=\"wp-image-2784\"\/><\/figure>\n\n\n\n<p>Proses produksi untuk pertama kalinya bersama komunitas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>KEBERLANJUTAN PROYEK\/KEGIATAN<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pembahasan praktik pertanian sorgum oleh komunitas. <\/li>\n\n\n\n<li>Peningkatan pengetahuan dalam penyimpanan dan produksi. <\/li>\n\n\n\n<li>Kajian peningkatan kualitas penyimpanan dan produksi oleh komunitas.<\/li>\n\n\n\n<li>Sosialisasi pertanian sorgum. <\/li>\n\n\n\n<li>Inovasi penjualan produk sorgum.<\/li>\n<\/ul>\n\n\n\n<p><strong>Media dan Publikasi<\/strong><\/p>\n\n\n\n<p>Semau Muda menggunakan media sosial : Instagram dan e-commerce Tokopedia dan Shopee sebagai media publikasi\/pemasaran produk sorgum yang dimiliki. Produk yang dimiliki diberi nama (brand) \u201cKatia\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-15-1024x583.png\" alt=\"\" class=\"wp-image-2785\"\/><\/figure>\n\n\n\n<p><strong>Publikasi Instagram<br><\/strong>https:\/\/www.instagram.com\/katia.sorgum\/<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-16.png\" alt=\"\" class=\"wp-image-2786\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-17.png\" alt=\"\" class=\"wp-image-2787\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Pemasaran : Tokopedia<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-18.png\" alt=\"\" class=\"wp-image-2788\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/m.tokopedia.com\/semaumuda\/katia-beras-sorgum-500-gram\">Lihat Produk<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-20.png\" alt=\"\" class=\"wp-image-2790\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/m.tokopedia.com\/semaumuda\/katia-tepung-sorgum-1kg\">Lihat Produk<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-19.png\" alt=\"\" class=\"wp-image-2789\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/m.tokopedia.com\/semaumuda\/katia-beras-sorgum-1kg\">Lihat Produk<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-21.png\" alt=\"\" class=\"wp-image-2791\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/m.tokopedia.com\/semaumuda\/katia-tepung-sorgum-500-gram\">Lihat Produk<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Pemasaran: Shopee<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-22.png\" alt=\"\" class=\"wp-image-2792\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/shopee.co.id\/semaumuda\/3434749355\/\">Lihat Produk<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-23.png\" alt=\"\" class=\"wp-image-2793\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/shopee.co.id\/semaumuda\/3434749277\/\">Lihat Produk<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-24.png\" alt=\"\" class=\"wp-image-2794\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/shopee.co.id\/semaumuda\/7834651923\/\">Lihat Produk<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/sgp-indonesia.org\/wp-content\/uploads\/2021\/03\/produk-sorgum-semau-25.png\" alt=\"\" class=\"wp-image-2795\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/shopee.co.id\/semaumuda\/6534651026\/\">Lihat Produk<\/a><\/p>\n<\/div>\n<\/div>",
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        "rendered": "<p>Tujuan Khusus 1:Melakukan usaha-usaha pasca produksi berupa pembuatan kerjasama dengan pihak terkait hingga operasional pengemasan. Pembuatan MoU kerjasama dengan komunitas Dalen Mesa. Proses pembuatan tepung sorgum di komunitas Dalen Mesa. Kegiatan evaluasi bersama komunitas Dalen Mesa dan juga 5 mitra kelompok tani. Tanaman sorgum di salah satu mitra kelompok tani yang hampir siap untuk dipanen. Proses pembuatan tepung sorgum di komunitas Dalen Mesa. Makan malam dengan dengan olahan sorgum. Tujuan Khusus 2:Memasarkan produk dari hasil pertanian dan olahan sorgum demi menjaga keberlanjutan kelompok-kelompok petani dalam menanam tanaman sorgum. Pertemuan dengan pengurus komunitas Dalen Mesa untuk menentukan standar kualitas produk dan&#8230;<\/p>",
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