A mother in her 50s approached a handicraft exhibition stand. She wore a silk batik cloth and kebaya, carrying an 'LV' logo bag. In front of the stand she was aiming for, she held a bag, looked at the price tag, furrowed her brow, and said, "This is just lurik, isn't it, miss? Why is it so expensive?" Herlin, the stand attendant, was taken aback by the woman's comment.

To her, the mother's comment felt odd, especially considering her upscale appearance and the internationally branded product she carried. Nevertheless, she understood. This wasn't the first time someone failed to appreciate the value of the lurik-based products displayed.