Pengembangan Jejaring Usaha Produk Olahan Sorgum Guna Mengatasi Persoalan Pertanian Lokal Dengan Sistem Pemasaran Masif Skala Menengah

Specific Objective 1:
Carry out post-production efforts in the form of collaboration with related parties to packaging operations.

Creation of an MoU of cooperation with the Dalen Mesa community

The process of making sorghum flour in the Dalen Mesa community.

Evaluation activities with the Dalen Mesa community and also 5 farmer group partners.

The sorghum plants at one of the farmer group partners are almost ready to be harvested.

The process of making sorghum flour in the Dalen Mesa community.

Dinner with processed sorghum.

Special Objective 2:
Marketing agricultural and processed sorghum products to maintain the sustainability of farmer groups in growing sorghum plants.

Meeting with Dalen Mesa community administrators to determine product quality standards and production SOPs.

Taking pictures to make a documentary video as media for the sorghum campaign.

Photos as material for creating marketing content.

The process of creating marketing content.

PROJECT OUTCOMES

A cooperation agreement was made with the Dalen Mesa community and the five farmer group partners.
The existence of BCV (Brand Core Value) from community sorghum products.
There is a Business Plan and BMC (Business Model Canvas) for marketing community sorghum products.
Increased yields from the sorghum cultivation process from previously only getting less than 200 kg to more than 2 tons.
There is an agreement regarding the quality of sorghum products that must be achieved.
Procurement of production and storage equipment as an effort to improve the quality of sorghum products.

PROJECT IMPACT

Increased availability of storage and production facilities.
Availability of Standard Operating Procedures for storage and production in the community.
Expansion of the market for sorghum products produced from assisted communities.
Guaranteed sales of sorghum cultivation results by assisted communities through cooperation agreements.

PROJECT IMPACT
(Describe the extent to which the projects have had a positive or negative impact and include photos and descriptions).

Procurement of production and storage equipment as an effort to improve the quality of sorghum products.

Meeting with Dalen Mesa community administrators to determine product quality standards and production SOPs.

BEST EXPERIENCE

Creation of an MoU of cooperation with the Dalen Mesa community

Production process for the first time with the community.

PROJECT SUSTAINABILITY

Discussion of sorghum farming practices by the community.
Increased knowledge in storage and production.
Study of improving the quality of storage and production by the community.
Socialization of sorghum farming.
Innovation in selling sorghum products.

Media and Publications

Semau Muda uses social media: Instagram and e-commerce Tokopedia and Shopee as media for publication/marketing of its sorghum products. The product owned is given the name (brand) "Katia".