Product development is of course very important for every business group to maintain and increase market demand for the products we sell. One way is to innovate products. We can innovate packaging, product shape and taste. This is what Kusmawaty Matara, Director of WIRE G (Women Institute for Research and Empowerment of Gorontalo), did. WIRE G actively provides assistance to several communities and women’s business groups in Gorontalo. One of the SMEs that they have successfully assisted is the women’s group from Juriya Village, Gorontalo Regency with its superior product, namely Juriya Corn Sticks, which are currently very much in demand by the people of Gorontalo. Even now, they are unable to meet market needs, because demand continues to increase. Come on, let’s listen to the inspiring story of Kusmawati Matara, Director of WIRE G in TM Share Volume 45 “Product Development with the Women’s Community” on Thursday, 24 September 2020 at 16.00-17.00 WIB

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